Did you know that 50% of all home improvements over $5,000 are financed in some way according to leading market research? (Enerbank)
So if you're not offering a simple way to finance the project your competition is winning the bid. (even if the bid is higher in many cases)
Here are a few financing companies recommended by our contractors:
Helpful tip: Take a page out of the car industry
Improving your home is like buying a car. (hear me out)
Most buyers want a beautiful car.
But most people don't have $50,000 in cash to buy a car today.
Yet everyone is driving around in fancy new cars.
How does this happen?
Because people don't buy $50,000 cars!
They buy cars for $500 a month.
Car dealers never advertise the price of the car.
They advertise the monthly payment.
STOP SELLING $10,000 ROOFS.
Start selling a new roof for $149/mo.