Marketing Blog

Where marketing managers find useful tools to grow.

5 Things to Consider Before Buying Roofing Leads

If your Roofing business is running low on prospects, it may be time to look into buying roofing leads. Even in this competitive market, you can jump-start your lead generation with leads or better yet Roofing Appointments.  Still, deciding what kind of leads and what lead company to go with can be difficult. Here are…

Read More

Top 5 CRM Systems for Roofing Contractors

If you’re looking to expand your business or just looking for a better way to organize the customer data that you have, a CRM the solution. Here are 5 of the TOP roofing CRM’s out there for Roofers: Marketsharp CRM Acculynx Improveit360 Contractors Cloud Job Nimbus  The best part is that your Contractor Appointments can be…

Read More

Appointment Confirmation Process

We’ve all showed up to that unconfirmed appointment… You arrive early for your estimate, walk slowly to the door as you survey the neighborhood, cars in the driveway, and condition of the home.  Knock on the door, step back, and review your lead sheet while you wait. The homeowner opens the door slowly, you’re ready to…

Read More

What’s the difference between a lead and an appointment?

  What are leads? Leads are anyone who fills out a form, calls you or expresses any interest at all in the product or service you offer (Here’s the actually definition). Leads are great, they are the beginning of all sales pipelines. The problem, they’re not qualified, they may or may not need the service…

Read More

How Are Appointments Qualified

Eight questions (at least). Once a homeowner requests an estimate we call them to confirm the appointment details.  During our qualifying call we ask the homeowner specific questions depending on their project need so we can best route a contractor to help them with their project. What questions do we ask? Questions are different depending on the…

Read More

State of home improvement lead generation industry

State of home improvement lead generation industry. Just googling the term “roofing leads” or “contractor leads” will show you just a fraction of how many lead generators there are in this space.  The massive size of the home improvement lead industry is intriguing.  So, there’s obviously a huge demand for leads.  Basic supply and demand right?…

Read More

13 Reasons Why You Should Use Contractor Appointments

(1) – 30% of appointments turn into sales Our contractors consistently convert nearly 1 in every 3 appointments they receive. Probability is a powerful thing. (2) – Completely pay as you go Simply pay for appointments as you receive them, no upfront payments, no contracts. (3) – 100% generated online (Google, Facebook, & Bing) Quality appointments…

Read More