Ever Curious why your sales team just isn’t following the “sales process” or why that new hire didn’t retain half of what you told him in his week of training?
In the age-old debate of nature versus nurture, sales is proof that nurture is just as important as nature. Without continuous coaching, a measly 13% of training is still retained after 30 days. With continuous coaching and training, however, sales productivity increases fourfold. That’s why it’s so important to build coaching and practice into a sales team’s regular schedule.
For more stats on the importance of coaching and how to coach your team efficiently, check out the infographic below from CEB.